Why has the design aesthetic taken the top spot? Because women want these TVs too. That was a stark change from the year before, when, in the same survey by Quixel, a majority of flat-screen TV purchasers said picture quality was their main motivation. But a recent survey by Portland, Ore.-based QuixelResearch LLC showed that, when it comes to why people are buying these pricey TVs, the beauty of the picture on the screen pales in comparison with the beauty of the set itself.įully 42 percent of new purchasers of flat-panel televisions rated the way the set looked - its flatness, its design or the way it fit into a room - as the primary reason for buying one. consumers who are getting HDTV video signals on their nifty new sets, in particular, are getting unsurpassed color and clarity. It's about "The Jetsons" and what women want as much as it is about plasma and picture quality.įor sure, the new flat-screen televisions generally have terrific picture quality. And what's driving it is a confluence of sociological, psychological and cultural forces, coupled - of course - with recent advances in technology. In fact, this buying binge is not about need, it's about want. Yet people are ponying up many hundreds to many thousands of dollars to put yet another screen in their homes. "And there aren't many."īut this phenomenon leaves me perplexed: What is driving these sales, when we already have 2.3 televisions per household? It's not as if these are inexpensive purchases, though the prices have come down substantially. "It's a good time to be in the business," Myer said. In 2003, 657,000 flat-panel TVs were shipped to dealers from manufacturers, up from 191,000 the year before, pumping hundreds of millions of dollars into the hands of giddy retailers - especially during the frantic television-buying season leading up to Super Bowl Sunday, the biggest TV-watching day of the year. Indeed, sales of flat-panel televisions of all kinds more than tripled last year, according to the Consumer Electronics Association. "I'd say flat screens are 90 percent of our TV sales right now," said John Myer, president of Gaithersburg-based audio-visual chain MyerEmco, which has nine stores in the Washington area.
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